Beauty in the age of social media! What is beautiful?

What does beauty actually mean, what are ideals of beauty, and who determines what is considered pretty or ugly? A question of fashion trends, say some. For others, it is the timeless symmetry of facial features and the body. A discourse on trends and tendencies with an exciting PODCAST interview.

The perfect nose, the perfect mouth, the perfect body measurements – the respective beauty ideals are for sale today. This is how a person can become a living Barbie Valeria Lukyanova shows how it’s done. And how social media influence the perception of beauty is increasingly a topic in aesthetic medicine. So, what is beautiful anyway and what are beauty ideals in times of social media?

The body is subject to the fast pace and arbitrariness of fashion, and made-to-measure beauty is ubiquitous (also in the media). This can be fascinating for a short time, but on the whole it is boring and mainstream: the more commonplace the usual beauty ideals become, the faster they also lose their appeal.

Beauty ideals versus naturalness

So it’s no surprise that there are counter-trends to the beautifully operated body. “On the one hand, this is naturalness as a new distinguishing feature,” explains dermatologist Dr. Elisabeth Schuhmachers. Appearance, as if one were without make-up and above all not treated with Botox or fillers, that is from their practice experience a new trend and fits also to the estimations of many colleagues. Above all, the proportions and contours of a face determine whether someone is perceived as attractive. “Naturalness is the new standard. Accordingly, faces should look as ‘unmade’ as possible, even after a surgical procedure.”

“For me, moreover, beauty is a feeling, and that doesn’t necessarily have anything to do with the outside alone. If people don’t feel beautiful from the inside out, they can’t radiate that to the outside world,” the dermatologist said. This is also confirmed by Eucerin’s latest women’s study: “The more comfortable women feel in their skin – both physically and mentally – the more confident and self-assured they become.”

Individuality as an ideal of beauty

In addition to the trend towards naturalness, cultural researchers and futurologists have for some time been observing the Trend toward individuality. According to these findings, there is no longer one ideal of beauty, such as that embodied by Brigit Bardot in the 1960s. Especially in the Facebook and Instagram generation the one who is considered beautiful is the one who is constantly changing. Anything that attracts attention is viewed positively – even if it’s not actually beautiful, but first and foremost eye-catching.

Beauty ideals in the age of social media

Increasingly, many physicians are seeing young women come to his office with image-edited selfies as role models. “People are striving for a high level of individualization and want to look very attractive at first glance.” Some even go so far as to speak of digital exibitionism, with young people ignoring potential dangers of surgery. “Virtual beauty is not medical reality,” Dr. Schuhmachers emphasizes, “wet is for this reason that intensive consultation with reputable doctors is particularly important.” This is one reason why we also report again and again and only conduct interviews with reputable doctors.

Kerstin Hardt, expert and life coach for stress management also emphasizes during the interviews for the Eucerin Women’s Study 2021 in response to the question: is social media the new mirror? “Social media is a curse and see at the same time. Through this social media landscape, of course, enormous pressure is also built up. My tip: get out of exaggerated perfection. It’s better to look inward again and also like to look in your own mirror once in a while.”

Lead photo: Josh Rose, Photo: David Emirich